Amazon expands into nappies

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One of the odder stories I’ve written for Tamebay: Amazon in the US will be selling own-brand Amazon nappies (or diapers, if you prefer) on its US site soon exclusively to Amazon Prime members.

Dubbed Amazon Elements, the range of nappies and baby wipes will be available to Amazon Prime members only and competitively priced. Apparently a 40 nappy pack will start from $7.99. That’s 19c a nappy which I am led to believe is rock bottom. Ahem.

This is a good reminder that any seller on Amazon can find themselves competing with the retailer directly. In the US both Huggies and Pampers sell on the site and now have a new competitor.

It is doubtless a move by Amazon to create a whole brand of Amazon goods available conveniently and free via the site and Prime. Recode have analysed the move more fully here.

5 Responses

  1. Ponders if ebay will be taking up the offer as they always seem to be in the shit these days

  2. Surely they will only make them available to prime customers for a limited time, unless they are making a loss on each packet sold, as why would you not make them available to ALL your customers rather than just those who pay for prime. Perhaps it’s just initially to gauge the response and sales and then open it up to all.

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