If you are willing to get past his silly beard and funny name, Rand Fishkin talks sense.
What we used to call SEOmoz is now just moz but they remain the industry standard straight talkers on making your website attractive to search engines.
A recent blog post from moz focusses on domains and sub-domains and I do think it’s a piece worth considering from an ecommerce perspective if you have your own web shop.
As Fishkin notes: “It’s been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it’s high time to revisit.” And that’s a the right approach: it’s always very easy to embrace the modern tinkering and miss the basics when you’ve been in the game for a while.
One of the insights Fishkin provides is very much how we practice SEO at Tamebay (and we shy away from it). It’s all about readers and not spiders in the first instance. We reckon that if it’s good for you as a human real reader then it’s good enough for the bots that index Google 24/7. But hell, we don’t get it all right by any measure.