Kaartik Iyer is a digital marketing and web design professional with a passion for helping ecommerce shop owners accomplish their goals. He is the founder of Infigic, an ecommerce focused digital agency. Today he shares some tips on using social media to boost your eBay shop’s presence, although the tips could just as easily be applied to your website too.
Social media when used correctly has an immense potential of driving traction, sales, learning about their behavior and interacting with existing and potential customers. The only thing required is in-depth knowledge about each channel, knowledge about the target audience and understanding about how to use each social network. Once you understand the behavior of the users on social media, it can be used as a powerful tool to gain new users, establish yourself as a thought leader and drive in more sales.
Here are 6 powerful ways to best use social media to boost your eBay shop’s presence:
1. Use social media to know your audience better and customize the experience accordingly
First find out the social channels being used by the audience and potential customers and optimize it accordingly. If your shop is selling industry machinery, a powerful presence on professional network such as LinkedIn helps while if you’re selling party dresses, it makes sense to use Pinterest, Instagram and Facebook.
Each group of audience uses a different unique channel to connect with a brand so rather than emulating the formula which worked for a brand or industry niche, experiment, research and find out the network that suits your eBay shop the best.
2. Target specific audience to gain new traffic
Paid ads have worked wonders for many shop’s in nitro-boosting their visibility. So if you sell jewelry on your eBay shop, targeting the women users between a certain age group and in a certain locality would yield far better results. Getting qualified leads who’ll get converted into customers can be achieved through targeting a specific audience group.
3. Abide by relevance and consistency
Sharing useful content on social media to address the customer’s pain points will help your posts gain more shares and likes thereby expanding the reach of your business page. Be it posts from your blog or curating industry posts, ensure that the content is not spammer and will be useful to the users.
The best way to optimize the ideal time for your network would be by testing the time when most of your users are online. Study the statistics and frequency of posts that get the maximum shares. Try posting two posts per day for your Twitter handle for a week, the following week post 3 tweets and so on until you get to know the frequency that reverberates the maximum with the audience.
4. Take aid of content, videos, presentations and memes
Make your Facebook business page entertaining; use the right elements of information and fun to deliver the message to the audience. For example create a meme with a funny punch tag or include entertaining videos that reflect your brand culture.
Interacting with fans adds a personal touch and also helps in selling. People are curious to know about your brand and the people behind them, showcase it and gain the users trust.
Posts with pictures get more shares on Twitter. So include relevant images, meme’s and infographics. In case of contests, ask the users to Tweet about it and find innovative ways to spread the word about your shop.
5. Measure each campaign
Apart from the number of users, measuring their engagement gives a true idea about the health of your business page on social networks.
The number of likes, shares and comments shows the type of posts that the customers interact the maximum with, hence streamline the post sharing accordingly.
6. Listen to your audience and their issues
Customers often use social media to vent out complaints and dissatisfactions in customer service, use Google Alerts to check every mention of your company. If the user is complaining, ensure that it is solved immediately, if they are posting inquiries, reply to them within 24 hours.
Social media helps your eBay shop in boosting sales, enhancing customer relations and improving visibility. For the eBay shop owners, the best way to highlight your shop is by understanding the customer’s requirements and their interactions on social media.