Reports suggest that Amazon is improving its reviews system. The upshot will be that newer, more useful reviews, will be considered as more powerful than old reviews, or those from buyers who haven’t actually bought the goods in question when products are rated on the site.
Amazon’s Julie Law said; “The system will learn what reviews are most helpful to customers…and it improves over time. It’s all meant to make customer reviews more useful.”
As the guys at CNET note, the changes in the first instance are unlikely to be noticeable but, presumably over time, we’ll be clearer about the impact of the new criteria. So, keep ’em peeled.
The new reviews changes are apparently already in action although we think just Stateside. It’s not clear when the changes will land in the UK. But, if you do notice changes, do give us a shout.