It looks like Amazon have rolled out their revamp to their reviews onto the Amazon.co.uk site.
We were told that that newer, more useful reviews, will be considered as more powerful than old reviews, or those from buyers who haven’t actually bought the goods in question when products are rated on the site and that now appears to be the case.
The screenshot below shows Amazon highlighting what’s considered by them to be the most helpful positive review as well as the most helpful critical review, this means monitoring your reviews is more important than ever before. Tools such as Review Central from Bqool can assist you with this.
What do you think of the new review display? Is it more helpful to you as a buyer? Does it worry you as a seller?
4 Responses
I dont think this will be too bad as all reviews are visable anyway and customers can click on the low stars to see the worst reviews. I only wish Ebay would adopt the same feedback approach allowing customers to write a longer, more acurate review of the purchase, and equally sellers on Amazon can respond easily to reviews without being restricted like Ebay’s 30 or so character limit – hardly gives you any room to respond correctly. (especially when you have been given a nagative due to no fault of your own like the customer not reading the discription correctly)
“We were told that that newer, more useful reviews, will be considered as more powerful than old reviews, or those from buyers who haven’t actually bought the goods in question when products are rated on the site and that now appears to be the case.”
In the very first ‘most helpful positive’ example you’ve shown, the ‘reviewer’ starts off by saying they were sent several BTR products to test – so that reviewer does not seem to have been a genuine buyer.
Perhaps all those people who ticked the ‘most helpful’ box came from BTR?
I hope Amazon is going to do better than this in future.