Skim is holding an online webinar today titled: “Ecommerce: 5 tips to improve your online sales figures”. It will be led by Scott Garrison, Manager and Paul Janssen, VP Consumer North Americas.
It will be held today, June 25 at 5:00 PM BST. To find more and get involved check out the site here.
Here’s what they say: “Sales are increasingly migrating to online retail. In traditional retail, marketers have decades of proven insight to fall back on. Online retail environments are less mature and are more technically driven. Time is extremely limited in the real world of e-commerce. As such, the sales process needs to be short, sweet, and effectively optimized for the digital shelf. In our webinar, we will explain how, in a research environment, we have the opportunity to experiment with different ways of guiding the consumer through the sales process. By creating virtual online shopping environments that mimic online retail stores such as the Amazon website or the Amazon mobile app we can learn how to optimize the online shopping process, the stores, and the products on display.