Online Seller UK will be holding another of their well-regarded training sessions on 14th of October in Manchester at the Manchester Escalator on Deansgate.
To find out more and a bag a place visit the website page here.
This workshop covers:
· How Adwords Pay per Click (PPC) works
· Understanding Quality Score, how improving quality can lower your PPC & ROI
· Setting appropriate objectives and goals for your Adwords Campaigns
· Set Key Performance Indicators will measure performance
· How to Identify the profitable keyword phrases
· Tools available to for your research
· How to increase click-through rates (CTRs) and lower costs
· How to take advantage of Long Tail Keywords
· How relevant landing pages can boost conversion rates
· Exploring bid strategy & selecting the right bidding strategy for your campaign
· How to integrate your PPC activity in with Google Analytics or other analytics solutions