23 million shoppers Pay with Amazon on third party websites

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It might be time to start thinking about incorporating Pay with Amazon on your ecommerce website. Some interesting numbers have emerged from Amazon VP Payments of Patrick Gauthier.

He says that more than 23 million Amazon buyers in 170 countries who have shopped on third party websites that have used the Pay with Amazon button. That’s not a bad percentage of Amazon’s nearly 300 million customers who could use the Pay with Amazon service. I’ve used it myself: it’s dead easy and there is no additional sign-in. You just check out on a third party website using Amazon. It certainly adds to the confidence if it’s a small shop that you don’t know or haven’t used before.

But it’s the profile of these shoppers that should be of most interest to sellers. 50% of the Pay with Amazon customers are Prime subscribers and Gauthier calls Prime members the “crème de la crème”. Amazon Prime customers have a household income of more than $100,000 and their average basket value is $84.

Gauthier sums up what Pay with Amazon offers ecommerce businesses: “What we do is help connect with an Amazon audience — wherever it is.”

It’s always been the case that offering as wide a variety of payment services as possible has been good for conversion because it give shoppers options. And it seems that Pay with Amazon is well worth consideration as a payment service you offer on your online shop.

5 Responses

  1. We have used pay with amazon for a few months and tiny percentage of customer use it compared to Paypal and Worldpay

  2. I set up Pay with Amazon on my website, and within 4 weeks I removed it. The problem I had was that you have to keep logging in to see if the payment is accepted, or update the order status etc. Very annoying and taking up time I dont have to keep checking on orders especially when you need to ship an order quickly.
    It might work for some but I would rather have a payment system that was instant in letting me know if a payment was succesful.
    Amazon told me that it has to check the account for sufficient funds before it clears…..to much bother for me!

  3. “Amazon Prime customers have a household income of more than $100,000 and their average basket value is $84.”

    really? not “on average incomes over 100k” or such?
    just straight up “you have prime, ergo you’re on 100k”?

    if thats true, i think i’ll sign up to prime and await my pay rise.

  4. Don’t think I want to advertise Amazon on my website by spraying their logo all over the checkout page, having spent effort to gain customers and fend off the Amazon desire for total global domination of ecommerce.
    And can Amazon categorically guarantee that the sales data they gather will never be used for data mining?

  5. .
    We were going to do this as another payment method, but then with Amazon’s verification process, we suddenly realized we’d have to go through all that again, as we would have to set up another Amazon payment account (for each website you want to add it too) it would trigger another vertification process….. Which to put it mildly was a pain the 1st time round, let alone again…!!

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