Multichannel experts at Pentagon say that “Polish ecommerce is outpacing the rest of Europe, with 23% growth year-on-year compared to 18% in the rest of the single market”. They tell us that “the Allegro marketplace accounts for more than 50% of the Polish ecommerce market and has 14 million registered users”. That’s apparently still not good enough for Naspers as Allegro isn’t growing as fast as their other businesses.
That says more about the stagnant state of EU commerce compared to the rest of the world than it does about Allegro in comparison to other EU marketplaces. The exciting parts of the world are Africa, the Far East, Russia, India and Brazil. It doesn’t mean that EU ecommerce is dead, just that the emerging territories are seeing accelerated growth even if in some countries the volumes aren’t at EU levels yet.