We’ve concentrated on Paypal and its split from eBay over the past year or so. The divorce between the marketplace and payments system was significant and we’re still assessing how that has impacted both.
But it would seem the big (but quiet) PayPal story over the past few years has been how its 2013 acquisition of Braintree has has been performing. Braintree is a tech firm that powers payments and has been the the technological powerhouse behind many of PayPal’s great developments of late including Venmo, Apple Pay on the web, PayPal Credit, and UnionPay integrations.
As they say: “Today, we are happy to share another significant milestone in the Braintree story. In the three years since we were acquired, we’ve seen the number of payment transactions on the Braintree platform grow 25x, measured from Q2 2013 to Q2 2016 1. This includes the many payment methods merchants can process through the Braintree platform, including PayPal, as Braintree is now the preferred integration for merchants to accept PayPal.”
Even after the Paypal split with eBay we plan to keep an eye on what they’re doing as a bravura payments platform but this news does make me wonder whether we haven’t been keeping a close enough eye on the Braintree proposition. What do you think?