Payments firm iZettle has launched a new series of TV adverts that will be airing on Sky News, Sky Sports, Sky Atlantic, Discovery, Food Network and many more. The idea is to promote the idea that throughout history there have been plenty of people saying ‘no’ to new ideas. They’re rather sweet and will air across Europe.
Johan Bendz, Chief Marketing Officer at iZettle, says, “From our own experience and when talking to small business owners across Europe we noticed that there’s one thing we all have in common – we’ve all heard a lot of nos on the way. We wanted to do this campaign to show small businesses that we believe in them and are here to help them prove the naysayers wrong.”
