All products from the Men Expert range will be available on eBay with free shipping in the UK for most UK based customers. This will be the first line of products sourced directly from L’Oreal, available on eBay UK and the range will also feature in the up-coming male grooming section of the eBay e-commerce site.
L’Oréal were once not fans of eBay, a decade ago they had a bit of a court battle with eBay partly over the sale of fake products but also because they just didn’t want their products sold on the marketplace. At the time they wrote to a number of eBay sellers demanding that they stop selling L’Oréal products, some of whom it appeared at the time were selling one off products, possibly unwanted gifts.
The L’Oréal eBay shop has been set up as a partnership between L’Oreal and Trojan who will be operating the store. All products on the store will be sold by Trojan Retail and sourced by Trojan directly from L’Oreal. Conventional supply channels are changing fast and these changes are recognized companies like L’Oréal.
“As a key strategic part of our global ambition to reach 1 billion online consumers by 2020, partnering with Trojan and eBay is a natural fit. The new eBay store will ensure that customers can buy our products with ease through PayPal and guaranteed assurance that they are of the highest quality and performance, this is something that is very important to us.”
– Nikki Akers, eCommerce Director, L’Oréal
It’s safe to say that times are changing and big brands who once shunned marketplaces are now embracing them. With 20 million visitors to eBay UK each month, most of the buying population are shopping on the marketplace and businesses like L’Oréal are being convinced that they have to go where their customers shop.