It is the stuff of any Amazon (or indeed eBay) seller’s nightmares. A courier delivers or loses an item or perhaps a buyer raises a complaint despite receiving the goods on time and in order. They’ve just changed their mind. Amazon takes buyer satisfaction incredibly seriously and you’re guilty until proven innocent. Until Amazon has investigated the problem, you can’t trade on the marketplace.
There is a process of appeal and you may well be reinstated but what lies ahead is possibly weeks of email ping pong, no income and frustration as Amazon consider your case at a snail’s pace. And all this time you’ve got no money coming in and very possibly staff to pay and mouths to feed at home. Any seller who has experienced this situation will tell you how tough it is.
And it was similar stories to these that spurred Lori Jurans from Kentucky to take action. At an annual Amazon seller, she kept hearing how precarious some seller’s lifestyle are and how many were in fear of an unjust suspension. The result is Well Insurance, a specialist insurance company for Amazon sellers. In the event of a sudden suspension, they will insure your income so you don’t go under.
Jurans teamed up with insurance broker Tim Craig to create the policy and it’s underwritten by Lloyds of London. Craig expects to sell 20k of these policies this year.
Whilst this is clearly a useful tool and many sellers will be able to see the value and sense in getting such a policy it is also, frankly, ludicrous that they should be required. It’s another case of a cunning solution coming out of a problem caused by Amazon’s vast scale and lack of responsiveness. It shouldn’t, after all, take weeks to appeal a suspension. Would you take out such a policy if the prices was right? (Although for the moment Well Insurance only covers US businesses.)