If we shopped offline like we do online…

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The reason I’ve always loved InternetRetailing Expo is the people that attend. They come from all walks of life and I’m constantly amazed at the breadth of knowledge and experience they have of the Internet industry. One such person I met this year is Rebecca Troth who is not only Channel Manager at Ingenico , but is also a qualified Magento Certified Solution Specialist.

If you need to know anything about Magento, Rebecca is your girl. Having discovered the platform in 2013, although her day job is at Ingenico, she still finds time to run a Magento YouTube channel and blog.

Rebecca’s latest video is one of the best ecommerce video’s I’ve seen in a long time. It highlights just how demanding customers are online compared to what they’re willing to accept in a retail store. Highly entertaining and worth watching just for fun, take a moment to watch it a second time and compare your website to the features highlighted in the video – do you offer online customers everything that today’s Internet shopper demands? If your website doesn’t, perhaps a Magento website with Ingenico payments is what you need.


Make sure you read Rebecca’s blog for a ton more insights into online retail.

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