Lessons from Amazon marketing: The importance of good images

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One of Amazon.com’s tweets this weekend got the twitter sphere buzzing as users found an interesting image of a mystery object in their twitter feed.

Looking suspiciously like a sex toy, users wondered how it could get anything less than a five star rating.

It turns out to be a perfectly innocuous device however – it’s a premium scorch resistant extra thick padded ironing board cover on sale for $11.99.

Whilst this caused some amusement, it does beg the question ‘How good are your images?’. Your product shots may look to be perfectly acceptable when you know what the item is and when they’re displayed alongside the description title. What happens when they get shared on social media or Amazon decide to pick them for an ad campaign – are you images still good enough when they description is removed?

One Response

  1. Anyone who ever does any ironing would recognise immediately what it is.

    The puzzle is why that dull object was chosen for a tweet.

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