microsurveys with IFTTT marketing

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When a customer is on your site or your mobile app and considering a purchase, the last thing they want is for you to hit them with a survey and yet a survey is possibly the best way of getting to know your customers better and being able to market products to them which they’re actually interested in.

Now, a new and patent-pending take on surveys, aims to cut through the mammoth survey with 1-question micro-surveys for visitors to fill during a dynamic period of time chosen by you. It’s a single survey and marketing tool combined that runs on a single set of data. Each micro-survey ends with a positive reinforcement, encouraging users to engage more with your product. You can trigger a wide variety of in-site tools using IFTTT rules. micro-surveys show once per visit, on set intervals. This increases answer rates and fills an entire survey over time. Each query requires only one click to answer, this sets expectations and maximizes answer rates.

Example flow

  1. You add a query (question) to your users: “What colour do you like best”?
  2. You learn that most of your users like red.
  3. You add more ‘red’ t-shirts to your store selection and share that juicy piece of data with your users on twitter (Maybe with an infographic or similar interesting piece of content.
  4. You set an automatic trigger to send a coupon for all red items on your site, only to the people that answered red on the micro-survey (takes 30 seconds to create the average trigger).

Pricing for starts from free (for up to 50 responses a month) so it’s affordable for everyone. Then there are $9, $19 and $80 per month versions for those with larger requirements.


Laura Gaffney new Pinterest EMEA/APAC Director of Business Marketing

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