As of today, there’s a new Pinterest Director of Business Marketing for EMEA and APAC – Laura Gaffney. Based in Dublin, Laura will report to Stacy Malone, VP of Global Business Marketing at Pinterest.
As Director of Business Marketing for EMEA and APAC, Laura’s responsibilities include leading Pinterest’s business marketing initiatives in these regions with the goal of raising the visibility and comprehension of Pinterest to support revenue generation. She will set the regional business marketing strategy, lead the high performing marketing teams in each country, and oversee all facets of regional messaging and execution.
Laura is a marketing leader with over 18 years experience developing and overseeing regional teams to drive business growth. She built her career in the tech sector at Google and Meta, marketing to business customers across small, medium and large businesses, agencies and tech partners. Laura joins Pinterest from Meta where she held various business marketing roles over the past 12 years, most recently as Head of EMEA Audience Marketing.
Each month, 482 million people come to Pinterest around the world to discover, search and shop products for their wardrobe, for their new home, for their next beauty look and much more. Advertisers want to be discovered during these planning moments and there is a natural alignment with users who are actually seeking brands to inspire their next purchase. On Pinterest, advertisers can reach the consumers they care about and drive them from discovery to decision to do – all in a more positive place online.
The EMEA and APAC markets will continue to be a key priority for Pinterest in its next chapter of growth. Pinterest Business Marketing efforts focus on making sure that marketers, advertisers and brands know that while Pinterest has always been a full funnel solution, it’s now even stronger for performance based advertising goals.
Laura has a proven track record driving growth, engagement and retention for global brands. As a strategic thinker who holds a deep expertise in business marketing across multiple audiences and roles, we’re thrilled to have Laura lead the team for our next phase of growth.– Stacy Malone, VP of Global Business Marketing, Pinterest
Pinterest is a unique, full-funnel platform where ads can be meaningful content. I’m excited to apply my business marketing skills to raise even more visibility for the value of Pinterest for advertisers across regions. I feel personally connected to Pinterest’s mission and look forward to shaping bold business marketing opportunities that resonate with audiences.– Laura Gaffney, Director of Business Marketing for EMEA and APAC, Pinterest