Using eBay Coded Coupons to target buyers

Category: Marketplaces

Best Offer and especially Send Offers are powerful tools for retailers on eBay, but Coded Coupons are perhaps an even more powerful way to attract new and existing customers on the marketplace as they are more directed and can also be used off eBay on your social and other marketing channels.

Coded Coupons, which enable you to offer your buyers a discount through a customisable coupon code, are not a new features, having launched a couple of years ago in 2021, but well worth revisiting if you’re not currently using them regularly.

To get started with eBay Coded Coupons, select the Marketing tab in Seller Hub, where you’ll find everything you need to create a campaign.

Marketing methods with eBay Coded Coupons

Drive repeat purchases

Customer retention is more important than ever. Sending shoppers a virtual Coded Coupon or printing them out and including in orders is a perfect way to surprise and delight buyers, while incentivising them to return to your business.

Offer discounts

Coded Coupons are very flexible with the option to choose from set price reductions, percentage discounts, or multi-item offers. You can also protect your margins and control your budget by setting an expiry date or minimum spend on your coupons.

Target specific groups of buyers

Easily create buyer groups to send coupons to a predefined selection of your buyers. For example, do you want to reach out to buyers who bought from you in the past month, the past year, from a specific category, or from all of your categories?

Engage audiences on social media

84.3% of the UK population are currently active on social media – Coded Coupons can help you to tap into this by engaging your existing audience, incentivising new customers to follow your channels, and ultimately driving more traffic to your eBay Shop.


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