When is Amazon Prime Day 2017?

No primary category set

Amazon have for the past two years held a one off Prime Day of deals to celebrate their birthday. It’s an artificial sales day but in just two years it’s already grown to be a mammoth online bonanza of a similar ilk to Singles Day and Black Friday.

In 2015 Prime Day debuted on Wednesday the 15th of July and in 2016 it was held on Tuesday the 12th of July. That means it will almost certainly be held during the week commencing the 9th of July this year and as the 15th is a Saturday we’re predicting it will be either Tuesday the 11th or Wednesday the 12th of July – it doesn’t make sense for Amazon to give themselves a massive shipping headache at the weekend and middle of the week makes more sense.

Amazon will want the remainder of the working week to get deals shipping and, whilst their own Amazon couriers work seven days a week, they will almost certainly want to call on outside couriers to assist with the expected deluge of orders and they won’t want to pay a premium for weekend deliveries.

You probably already know the day (but aren’t allowed to say) if you are participating in Prime Day deals, but even if you’re not prepare for extra orders on Prime Day and get your email marketing set up ready to push the button and promote any hot products you have as soon as Prime Day arrives. Just because you’re not part of the official deals doesn’t mean that you can’t use the event to drive sales.

If you’re a consumer and want to take full advantage of Prime Day, start a Prime trial which lasts for 30 days and so long as you remember to cancel before the end of the trial period and you can have your Prime Day purchases shipped for free.

One Response

  1. I would put my money on the 12th, many people are still superstitious about the 13th

RELATED POSTS..

Amazon Fresh launches NEW first-ever Prime Member Deals initiative

Amazon Fresh launches NEW first-ever Prime Member Deals initiative

Referral Fee Changes Amazon Base Reserve policy impacts cashflow Amazon Disbursements held & VAT Liability email Amazon delay FBA Fee changes (and correct errors)

Amazon delay FBA Fee changes (and correct errors)

Retail Media strategies for Amazon Advertising on Prime Day with Umer Paracha

Retail Media strategies for Amazon Advertising on Prime Day with Umer Paracha

£1 billion collective action damages claim against Amazon by UK retailers

£1 billion collective action damages claim against Amazon by UK retailers

Amazon Global Logistics Own Consolidation

Amazon Global Logistics Own Consolidation

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars