Amazon Prime Day has become a major peak day for the ecommerce market. Many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day.
The infographic from Volo below shows that on Amazon Prime Day 2016 British merchants trading on Amazon saw a 38% YoY uplift in gross merchandise value. At the same time, during the week with Amazon Prime Day online retailers sold 80% more tech products, 60% more home and garden merchandise and 22% more fashion items compared with the previous week.
Volo have also published a blog post with some tips on how to prepare for Prime Day, even if you’re not actively taking part in Prime Day deals it’s worth ramping up and preparing to entice buyers who are already shopping on Amazon and hungry for a deal.
