Amazon Prime Day in numbers

No primary category set

There’s just a week left before Amazon Prime Day and whilst you’re probably well aware that it’s a massive sales day, it’s always interesting to put some numbers behind the hype.

Carvaka have done just that and delved through various sources to reveal just how key Amazon Prime Day is – both to Amazon and to third party retailers. Amazingly, in 2016 77% of all online purchases on Prime Day were on Amazon. We know that Prime Day almost doubled in 2016 compared to the first Prime Day in 2015 so if that trajectory continues 2017 is set to break all the records for single day sales.

It’s worth emphasising once again that whilst sellers participating in Prime Day Deals will naturally get great exposure, the hype of the day means that all sellers should see significant uplift on the day. If you want to maximise sales, get your email marketing and social media posts ready to plug your top selling products and highlight prices for your own products.

The top half of the infographic Carvaka have put together is mainly consumer information, but the second half reveals some interesting sales figures on different product types:

RELATED POSTS..

Amazon Fresh launches NEW first-ever Prime Member Deals initiative

Amazon Fresh launches NEW first-ever Prime Member Deals initiative

Referral Fee Changes Amazon Base Reserve policy impacts cashflow Amazon Disbursements held & VAT Liability email Amazon delay FBA Fee changes (and correct errors)

Amazon delay FBA Fee changes (and correct errors)

Retail Media strategies for Amazon Advertising on Prime Day with Umer Paracha

Retail Media strategies for Amazon Advertising on Prime Day with Umer Paracha

£1 billion collective action damages claim against Amazon by UK retailers

£1 billion collective action damages claim against Amazon by UK retailers

Amazon Global Logistics Own Consolidation

Amazon Global Logistics Own Consolidation

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars