We’ve had several reports from Amazon sellers that they need to be sending items faster to meet the one day criteria.
Here’s the text of the email we’ve seen on an Amazon forum: “We are making changes to our Handling Time settings to improve customer experience. Handling Time is the time you need to dispatch your order to the carrier, which directly impacts the delivery time shown to customers at checkout. Customers are more likely to purchase products that have a faster estimated delivery time. In response to customer needs, we are making important changes to help you set faster delivery times for your seller fulfilled products.
This email focuses on important policy changes to the Handling Time for your products. We will send you updates on changes impacting the Transit Time separately. Click here to learn how delivery times are estimated and how to modify your Handling Time.
1. Starting today, you can set your Handling Time to 1 day. If you set a 1 day Handling Time, orders for these products are now required to dispatch within 1 business day. Please audit your current setting to avoid impacting your Late Shipment Rate.
2. Starting from September, if you didn’t set a Handling Time for a product (new or existing) we will default its Handling Time to 1 day. We will send you an email communication in advance of the change.”
The ecommerce giant is really getting ever more keen on swift despatch and satisfying customers. But clearly the problem here for sellers is that Amazon is a hanging judge too. Many sellers will, and already do, cheerfully meet these criteria and send out goods with admirable alacrity. But equally some sellers will find these new rules punitive and difficult to abide by. What do you think?
Updated: Amazon has been in touch with Tamebay to say that these changes are being put in place to help sellers who are already serving customers with fast despatch and despatching swiftly. If you are doing a fine job, you have nothing to fear. The above changes aren’t new “rules”. Every Amazon seller still has the opportunity to set their own despatch times as they see fit. But it seems Amazon wants those doing a good job want the best to more keenly communicate that to shoppers. We encourage Amazon to be more complimentary in their communiques with sellers because the above quoted email is not one that shows a whole lotta love.