eBay chief Devin Wenig has hinted that Amazon-style brand stores could be coming to eBay in the not too distant future. If you’re not familiar with them, they’re a shopfront that can be utilised by brands (and maybe their authorised resellers) to best showcase their official goods to both preserve their brands and also reassure consumers that they’re buying the genuine goods online.
At the Citi 2017 Global Technology Conference Wenig said: “Brands want a couple of unique things. They may want a store that says this comes directly from the brand. It’s an authorized reseller, it carries the warranty. Those are things we can provide them, and we’ll talk more about that probably a bit later in the year.”
It makes sense for eBay to continue down this route for brands. To get a sense of the Amazon offering check out this recent piece about how Swarovski are using the service already with dedicated shopfronts. And as we note in that article, alarm bells should be ringing if you’re already selling brand items on eBay.
As the brands can likely offer the best price and availability, it will likely mean that you’ll struggle to compete unless you have a sweetheart deal (or leaner operations) that gives you the edge on price.
Wenig’s interview, as we wrote about last week, is one of the most wide-ranging pieces of commentary that’s come out from the eBay top table this year and it’s well worth tuning in to understand the slew of major changes that are seemingly coming before year end. In it the eBay CEO and President talks widely about eBay’s plans including impending changes to the homepage and search facility. You can find the full webcast here.
And if you want more information of the proposed pans, you can read them here: Devin Wenig: changes coming to eBay search in next 60 days.