It looks like eBay coupons have made a come back, if my and some other correspondent’s inbox is anything to go by for. It looks like eBay has embarked on a campaign to bring shoppers to ebay by offering personalised discount coupons. (Or in my case it could be that I haven’t bought something on eBay for quite a few months and they want me to return.)
Have you got any coupons over the past few days? The coupon I received is good for a tenner off, if I spend £30. That’s not too shabby an offer.
It’s fairly canny timing. As we come to the end of the traditionally slightly sluggish third quarter, there’s no harm in giving eBay sales a little boost by spending some of the marketing budget on coupons to entice shoppers into sell. And the offer I’ve seen, of £10 off a £30 shop is pretty good.
And likewise, with it ending just at the start of October, the beginning of the fourth quarter, it’s a very good time to bring eBay ti the front of mind with shoppers.
Needless to say there are some Ts&Cs. You must pay by PayPal and the discount cannot be applied to postage costs either. But from a seller point of view it’s good to see eBay investing in what is historically a very successful marketing tactic. Let’s hope that this is part of a big and bold coupon push that will really give ebay a boost this Christmas season.