Craft and vintage marketplace Etsy is changing how it measures a successful sale if you use either of their paid-for promoted listings services from the 4th of October.
As Etsy says in a recent post about the change: “We’re updating how we determine if your Google Shopping and Promoted Listings ads result in a sale. Currently, we attribute sales to an ad in two cases:
– A buyer clicks on an ad for your item, then purchases that item within 30 days
– A buyer clicks on an ad for an item, then purchases any item from your shop within 24 hours.
Starting 4 October, we will attribute sales to an ad when:
– A buyer clicks on an ad for an item, then purchases any item from your shop within 30 days.
Why are we making this change? This new approach brings Etsy’s Google Shopping and Promoted Listings services in line with other major online advertising services and each other, and we believe it more accurately reflects the revenue impact of ads on your business.”
The good news is that if you use either of these Etsy systems to promote your listings is that you don’t need to take any immediate action to amend them. However, you are well advised to monitor more closely what you’re paying and what it’s delivering after the changes are implemented. The prevailing view on Etsy forums is that you could well end up paying more for less glittering results. You can check out the discussion here in the comments.
Etsy is currently undergoing a period of change and it’s interesting how everything it does seems to be under review: we’ve seen a lot of tweaks and changes over the past few months. The company has a new CEO, former eBay exec Josh Silverman, and also they’re testing lots of new ideas. Doubtless more are on the way. How have you been affected?