What’s the deal? As they say: “Beginning October 9th, eBay is launching grouped listings, a new way for buyers to find the items they are searching for faster. Now with one click, buyers can choose to simplify search results and see all identical items grouped together, making their shopping experience smoother. The standard search experience is unchanged.”
And initially it’s launching only on desktop in a few countries, including the UK: “Grouped listings is available initially on desktop for sellers and buyers in the US, UK, Germany, and Australia. Buyers shopping in all categories except Clothing, Shoes & Accessories, and Motors will be able to choose to see the grouped listings results. The grouped listings feature will soon be available on mobile.”
It’s an interesting new feature that reflects a number of ecommerce trends that make a lot of sense, especially from a buyer point of view. It resembles, obviously, a more Amazon way of searching that relies more keenly on a catalogue. But equally if, you have an item in mind that you want to buy, then you don’t want to be searching through loads of search results pages. Grouped listings bring the plethora of options together in a digestible selection.
What perhaps is problematic is the extent to which it means you can stand out from the crowd by honing your listings and optimising titles, descriptions and pictures. It could very much become the case (rather like on Amazon) that price and seller performance become the critical criteria on eBay for search prominence.
We’ll doubtless be writing more about this in the next few days. What do you reckon of this change?