The 2017 Argos Christmas TV Advert launches tonight with high profile spots during ITV’s Emmerdale and Channel 4’s Gogglebox.
The 60 second TV commercial will transport millions of viewers to a magical Argos distribution centre where a troupe of Argos elves are helping Santa to deliver hundreds of thousands of gifts across the country at record speed on bright red super-sleighs.
The advert celebrates Argos’s commitment to super speedy delivery, with online orders delivered in as little as four hours through their nationwide Fast Track same-day delivery service. Expect to see this theme continued as retailers aim to compete with Amazon‘s next day Prime service.
Your child can star in the Argos Christmas TV Advert
In a Christmas advertising first, three children will also have the exciting opportunity to feature in the TV advert themselves. From Tuesday the 7th of November, parents can visit Argos’s Facebook and Twitter channels to submit an image of their child using the hashtag #ReadyForTakeOff. Three winners will be selected and will appear on national TV in the Argos advert for a whole day each on Friday 10th, Saturday 11th and Sunday 12th of November.
What’s more, everyone will get a chance to see their child’s face in a personalised social media version of the advert which they can share with loved ones. Again, they simply need to upload their child’s photo on the Argos Facebook or Twitter sites and include the hashtag #ReadyForTakeOff.
Argos is the first UK retailer to personalise its Christmas advert across both TV and social media as they gear up to process an expected 1.7 million items delivered to customers’ homes and handle 27 million in-store transactions. Argos are also of course the main partner for eBay‘s Click and Collect program – having Argos seen as a friendly face across the nation will hopefully inspire confidence for those eBay buyers collecting their eBay purchases.
The Argos Christmas TV Advert story
The advert features a futuristic rocket-powered super-sleigh ready to take off on its mission across the country. The action shifts gear as one child’s long-awaited Christmas present, a Teksta voice-recognition robotic puppy, is found wandering the aisles by an elf. The quick-thinking elf scans it in at the elf station to reveal its intended recipient on-screen, Tom, aged nine, whose family’s gifts are departing from gate nine.
This leads to a blockbuster-style chase across the distribution centre in which the elf pulls out all the stops to ensure the robotic puppy makes it to Tom in time for Christmas.
“We love this edge-of-your-seat, high-energy Christmas campaign, which aims to surprise and delight across all channels – showcasing Argos’s Fast Track delivery commitment to getting customers what they want, how and when they want it, faster than anyone else. We hope our super-swift, stop-at-nothing Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all speed to the nation’s Christmases this year.”
– Gary Kibble, Marketing Director at Argos
4 Responses
It’ may not all be fantasy
With the unpackaged product being thrown from a speeding truck
Hi would love to put my beautiful grandaughter to apply for xmas advert please
Would I be able to make my beautiful daughter available for the advertising please.
Hate the new Argos advert, nothing about Christmas at all.. Spaceship as a sleigh, where are the reigndeers, and a man in a red spacesuit driving the spaceship…rubbish, don’t know what Argos are playing at trying to do something wierd, when I want to watch Star Trek I will…but at Christmas I expect and want to see Santa, reigndeers and the sleigh…what you trying to do completely confuse children who believe in Santa ????