It’s long been expected, and now the eBay active content ban is in place. Needless to say we’ve written about this before, so if you need to know more, check out previous posts.
And eBay has also been chasing sellers to comply. A fairly strident email has been sent to numerous sellers in the past few days telling them to amend listings. And the penalties are potentially stiff.
As they say in the email: “We’re writing to let you know, that as of November 8, 2017, some of your listings are in violation of eBay policies and require immediate update.
XXX of your listings contain(s) non-secure HTTP content. Starting in October 2017, Google Chrome – the browser used by almost half of all eBay buyers – will begin displaying the message “Not Secure” in the address bar when users visit standard HTTP pages or HTTPS pages that include non-secure HTTP content. We encourage you to immediately remove this content.”
But there are also mixed messages. A Tamebay reader has been in touch to say that she has received warning that over 100 of her listings are still not in compliance. That email came from eBay directly and said that listings could be removed if they don’t meet the new eBay active content standards.
Unhelpfully the email received cited fewer than half of the item numbers of listings that required amendment. A truly useful email from eBay would specify not just each and every listing that they considered non-compliant but also the reason why. Such detail was sadly lacking.
And that recommended tool says that all her listings on eBay are compliant.
So which is correct? Our seller is seeking clarification from eBay customer support as I write and is concerned that eBay could pull her listings without warning, or recompense, at any moment.
It’s obvious that most sellers are keen to comply, play fair and abide by the rules. And most sellers will get behind any change that increases sales and conversion on eBay.
But eBay isn’t being a helpful partner here when it sends such mixed messages. What has your experience been?