Amazon’s antipodean expansion continues apace, with the news that Amazon Music Unlimited will be available in Australia and New Zealand from February 1st 2018. Amazon Australia launched a dedicated marketplace site in December 2017.
Sean McMullan, Head of International Expansion for Amazon Music, says of the new geographical foray: “We’ve seen phenomenal feedback from customers who use Amazon Music Unlimited, and we’re thrilled to bring an entirely new world of music streaming possibilities to listeners in Australia and New Zealand. We’re opening doors for our customers to have access to an incredible catalogue of music, and to be able to listen to some of their favourite artists while using the power of voice in exciting new ways.”
Amazon Music Unlimited offer users a catalogue of more than 45 million songs and hundreds of playlists and personalised stations. New subscribers down under can sign up for a free 90-day trial of Amazon Music Unlimited for a limited time here www.amazon.com.au/music.
And additionally, to help subscribers listen to all that music, customers in Australia can preorder an Amazon Echo, Echo Dot, or Echo Plus at www.amazon.com.au/echo starting today. And Australians and New Zealanders will also be able to purchase devices at select major retailers in early February.
Amazon Music Unlimited will be available through three monthly plan options: the Echo Plan, offering full access to Amazon Music Unlimited at a of $4.99AUD/month on a single Echo, Echo Dot or Echo Plus; the Individual Plan at $11.99AUD/month; or the Family Plan, coming soon, which will allow up to six members of a household to share a subscription for just $17.99AUD/month.
One other aspect of this launch is related to the extra value it adds to an Amazon Prime subscription that will be coming to Amazon Australia at some point early in 2018. And` all told, it looks like Amazon really is serious about cracking not just New Zealand, but more specifically, Australia in its global ambitions.
