This post is from Amazon feedback experts, FeedbackExpress
According to BrightLocal, 79% of us trust online reviews as much as personal recommendations and 91% of consumers read online reviews for local businesses.
This is why product reviews are so vital for private label sellers on Amazon — they are a silent force that help drive sales and increase conversion rates.
Positive product reviews provide social proof and build consumer trust — potential buyers (and Amazon) can see you’re selling a quality product which people are happy with.
Product reviews on Amazon also help improve your product visibility, making it easier for buyers to find your products and boosting sales.
How to generate more product reviews
Firstly, (as I’m sure many of you are aware) it is against Amazon’s terms of service to offer incentives for product reviews. Don’t do it, it’s not worth it. If you get caught (and you will eventually), you’ll lose your selling privileges.
In Amazon’s words, “You may not intentionally manipulate your products’ rankings, including by offering an excessive number of free or discounted products, in exchange for a review.”
Amazon encourages you to request reviews but any attempt to manipulate reviews is prohibited. This includes asking for a positive review or providing incentives for reviews.
Getting product reviews on Amazon requires patience but ask for reviews consistently and with the right message at the right time, and the rewards can be considerable.
When to ask for product reviews?
With reviews, timing is everything! For example, sending your review request X days after the item has been delivered or when a buyer has left seller feedback. Those buyers who do leave positive seller feedback are more likely to take the time to leave a product review as well — so, ensure you follow-up with these customers.
How to ask for a product review
When you send an email, you should customise your content and add value. Here are seven tips to help you create a great product review request process.
- Personalise your emails and include a logo.
- Add value by giving tips on how to use the product.
- Always be polite and professional.
- Ask open-ended questions such as “how did you find?”.
- Don’t offer incentives!
- Include a link to the product review page to make it easier for buyers to comment directly. Don’t include links to external sites!
- Remind buyers that you’re happy to address any concerns they may have.
How FeedbackExpress can help you
For any seller who creates their own listings, whether it’s a one-off product, a bundle, or a private label product line, having a way to increase product reviews without breaking Amazon’s terms of service is critical to their business.
Here are typical engagement rates for Amazon sellers:
- Standard Amazon seller who doesn’t request product reviews: <1%
- Seller starting with FeedbackExpress: 2-3% in first 3 months
- Long-term user of FeedbackExpress: 4-8%
- Users who customise templates for each private label product they sell: 5-15%
By using the professional templates within FeedbackExpress, sellers are typically seeing a significant increase in their product review count which in turns leads to higher visibility and more sales.
“Since using FeedbackExpress, my review quantity has increased by over 100% and the quality of feedback has also improved. I am able to deal with any issues quickly and resolve them for the customer so they are happy and give me great reviews.”
– Michael Gower, Gower Health Fitness Solutions
If you’d like to automate the tips above, we are happy to offer a free 30-day trial of FeedbackExpress (no credit card required). Or if you have any questions on your product review strategy, email [email protected].