Marketplaces 2018: OnBuy

No primary category set

This post about OnBuy is part of Tamebay’s January and February 2018 Marketplaces series sponsored by Flubit. For the full list of marketplaces we’ve written about visit our Marketplaces 2018 page here.

Web address:

Marketplace Overview is a B2C online marketplace with ambitions to be the marketplace of the future, overcoming many of the downsides of existing online marketplaces. Third-party business sellers can list new, used or refurbished products on; buyers can browse thousands of categories, compare and securely purchase with PayPal Buyer Protection.

With thousands of sellers and over 10 million products, buyers can shop from multiple sellers in a single transaction with a simple, secure checkout solution free from many online fraud risks. Thanks to its reasonable selling fees and immediate payment by PayPal, sellers will enjoy risk-free selling and access to millions of buyers with no competition from’s concept is simple: low fees for sellers mean savings for buyers, whatever they’re purchasing. While competitive prices have proven key to’s growth, buyers can compare this factor and beyond – allows buyers to compare shipping cost, shipping times, seller reviews, warranty, returns periods, and whether the seller offers free returns.

Unlike other online marketplaces, all the power is in the buyers’ and sellers’ hands; never influences the sale, pushes its own products or sells its own stock. In this sense, is a true marketplace, working to grow strong partnerships with business sellers and maintaining healthy metrics via customer reviews, efficient shipping times and customer service ratings.

With this transparent and fair approach, is experiencing meteoric growth and is ready to launch internationally, with an aggressive growth plan targeting more than 140 countries over the next 18 months. Keep your eyes peeled for’s plans to become the UK’s first nationwide click and collect-enabled marketplace as well as to launch a same-day delivery service. ‘Market Collect’ will cater to local and offline businesses – be it a shop, store, concession, market or retail unit – and online sellers alike. This will not only revolutionise ecommerce for current sellers, but for buyers and currently excluded businesses across the UK.

Seller registration and requirements

Signing up as an OnBuy seller is straightforward: simply fill out the registration form, and once you’re approved, your dedicated account manager will be in touch to welcome you on board. You’ll need to connect your PayPal business account – this can be done during the sign-up process. has an innovative Sales Guarantee for Standard Seller account holders. commits to waiving the seller’s subscription fee for the following month if they make less than £500 in sales that month.

The Sales Guarantee continues each month the seller is live on, enabling risk-free selling. is the first marketplace to offer this in the UK, confirming that believes in its own ability to sell and continues to offer complete support for sellers’ businesses.

When it comes to support, sellers benefit from a dedicated account manager and access to a friendly UK-based Seller Support Team. An assigned account manager will act as their point of contact and ensure they make the most out of selling on, while the Support Team are on hand to help with any product or listing issues.

Further information about selling on the marketplace can be found here.

Product listings and fulfilment has thousands of product categories spanning everything from pet supplies and homeware to beauty and toys. Sellers can manage all their own listings through’s fully functional Seller Control Panel, as well as benefitting from feed systems, channel integrations and the OnBuy API.

They’re already integrated with ChannelAdvisor, Linnworks, StoreFeeder, Mintsoft, 247Commerce and Royal Mail Click & Drop, making it easier for sellers to list and manage inventories, their orders and customers online.’s partnership with PayPal brings robust buyer and seller protection while putting the seller in control of the transaction – never holds the sellers’ money. is the only B2C marketplace where sellers are paid at the point of item dispatch, instead of being made to wait for their funds.

Tamebay’s take on OnBuy

We’ve said so many times over the years that there is a gap in the market for a forward-thinking and aggressive online marketplace. Enter – helping to take small traders and introduce them to national audiences, as well as taking large companies and putting them in a level playing field with everyone else.

We’re particularly excited to see unveil its plans for ‘Market Collect’, which will enable customers to click and collect from local retailers and unlock the value lying dormant in offline businesses and the high street. will also be launching a fully-fledged fulfilment service to further widen their sellers’ reach, along with Market Express which will enable customers across the nation to benefit from same-day delivery on selected local items.

If you have you any experience selling on this marketplace, please do share your insights.

For more information about marketplaces check out the Tamebay Guide.

2 Responses

  1. been on it for months now its great sales were slow but increasing month on month by around 7% unlike eBay where sales are falling month on month by around 15%.

  2. We are not sure why they are cheaper they now charge 9%on most lines which is like ebay 9 to 10 % and stripe are 1.3 to paypay 2 to 3 % so maybe 2% cheaper is not a big deal so unless they go back to 5 % i do see what they offer me better then ebay
    amazon which charge 15% but they do not have the 20p charge plus we use fba and they and huge market place so over all it will very hard to see how they will do well

    plus they want 19 pounds a month which is a lot if you only do a few or no sales there
    so i wish we could have a good place instead of amazon and ebay but i do not see how onbuy will get there


Do you want a stake in OnBuy? - Secondary Raise open

Do you want a stake in OnBuy? – Secondary Raise open

What to expect from UK marketplaces in 2024

What to expect from UK marketplaces in 2024

OnBuy Fastest-growing tech company for 3rd year

OnBuy Fastest-growing tech company for 3rd year

OnBuy 2023 Road Map OnBuy Payments OnBuy first profitable month and strategic investment

OnBuy first profitable month and strategic investment

Meet OnBuy at ChannelX World

Meet OnBuy at ChannelX World

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars