In a letter to shareholders, Jeff Bezos has revealed that Amazon now have more than 100 million paid Prime members globally. Doing the maths, based on UK subscription costs, that’s some £7,900,000,000 paid annually in club membership for Amazon Prime. Seven point nine billion pounds paid to Amazon by customers just for the privilege of free shipping (and a ton of other benefits)!
Amazon also revealed that in 2017 Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year. That means that the average Prime member buys fifty items per year, roughly one a week, which by any retailer’s standards is a pretty damn good repeat purchase rate.
In 2017, for the first time in Amazon’s history, more than half of the units sold on Amazon worldwide were from third-party merchants.
Amazon’s Global Selling program (enabling SMBs to sell products across national borders) grew by over 50% in 2017 and cross-border ecommerce by SMBs now represents more than 25% of total third party sales.
In total, 2 million merchants now sell on Amazon around the world and Amazon have 560,000 employees making them one of the largest employers in the world.
What this should be telling you is that Prime is without question a huge success and that Prime subscribers will want to access the benefit of free expedited shipping. There are only two ways to get your products included in Prime – either place your inventory in Amazon’s warehouses under their FBA program or qualify for Seller Fulfilled Prime.