If some of the rumours and reports are to be believed it looks like the next for the retailer and marketplace will be the launch of Amazon Turkey with facilities in Istanbul. It looks like, from what has been reported, that not only will Amazon Turkey offer a marketplace but also fulfilment and warehousing services in the form of FBA.
A report from wortfilter.de (German language website) has the most tantalising clue in the form of jobs based in Turkey for seller support. However, it now looks like the ads have disappeared but when they were live and spotted, one of them read: “The Team Manager will be responsible for the co-ordination, leadership and operations of the Vendor Support and Seller Support Teams in our newly opened site in Istanbul.”
The job specs were variously for seller support supervisor, a seller support associate and a team manager.
Another source, Fortune Turkey, this time in Turkish, said that online sellers and retailers had been contacted by Amazon and launch was mooted at some point in the spring. But it seems unlikely at this stage of the year. Amazon Australia was long awaited and didn’t launch until very late last year.
Turkey is a fast growing ecommerce market which offers numerous benefits but online retail only represents 3.5% of total retail there, according to the local ecommerce association ETID. Online retail totalled 6.6bn euros in 2016, 8.6bn euros in 2017. And the expected ecommerce volume in 2018 is forecast to top 50 billion Turkish liras, or 10bn euros.
We expect an increase of 30 to 35 percent in the sector this year. Several retail companies had a digital transformation in Turkey, and the digitalization of retail trade raises the sector and contributes ecommerce culture to the country
– Emre Ekmekci, chairman of ETID
The launch of a new Amazon website is always good news for established merchants and Turkey could be a useful new outlet for UK and European sellers. But we’ll discover in due course whether these rumours are accurate. Don’t make any plans just yet.
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