Amazon Advance Prime Day deals now live

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Amazon have already started running advance Prime Day deals two weeks before the official Prime Day deals which will be available from noon on the 16th of July through to midnight on the 17th.

Amazon have announced that Prime Day 2018 will feature more than one million deals globally and 40% more Spotlight deals in the UK than in 2017. There will also be Prime Day Launches – exclusive new items, content and special-edition products from well-known and emerging brands.

“Prime members will enjoy a day and a half of epic deals, with 36 hours to shop more than one million deals across the globe. New for this year, members can shop exclusive Prime Day Launches and enjoy surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”
– Jeff Wilke, CEO Worldwide Consumer, Amazon

In London, Amazon will host an entertainment extravaganza on Sunday 15th July – the eve of Prime Day. The U.K. ‘Unbox Prime Day’ event will bring together a series of unique experiences for all-ages to showcase the entertainment benefits of Amazon’s Prime membership, including Prime Reading, Prime Video and Prime Music.

The event will include a special family screening of Paddington 2, available to stream as part of Amazon’s Prime membership subscription from the 12th July; an intimate reading and Q&A with Ant Middleton on his Sunday Times best-selling book ‘First Man In: Leading from the Front’; and will culminate in an exclusive gig headlined by British music icons, Take That.

Prime Day Launches

Well-known and emerging brands will launch exclusive new items and offers for a limited time on in the lead up to and during Prime Day, before they launch anywhere else in the U.K.. Prime members will be the first to shop with early access Prime Day Launches that will top everyone’s wish list. Prime Day Launches in the U.K. include: the latest smart home technology, home entertainment, jewellery and big brand beauty products.

For the first time, Prime members will also be able to celebrate Prime Day at their local Whole Foods Market. Prime members will enjoy savings on a selection of the high-quality natural and organic products they love across all London stores on Prime Day.

Advance Prime Day deals

Every day leading up to Prime Day, members will discover all kinds of exclusive offers. The following start today:

  • Prime Video

    Prime members can get up to 50% off great movies and TV to rent or buy on Prime Video from 3rd to 17th July, including Spiderman Homecoming, Baywatch, Despicable Me 3, Handmaid’s Tale, Suits and Line of Duty.

  • Prime Video Channels

    From 3rd to 17th of July, Prime members can subscribe to some of their favourite TV channels and get 3 months subscription at no extra cost. With no contract needed, Prime members can subscribe to Discovery, Shudder, MGM and BFI Player and stream a range of popular TV shows and movies.

  • Amazon Music

    Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands free listening, for just 99p (usually £7.99 a month or £79 a year for Prime members).

  • Twitch Prime

    Members can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN’S BATTLEGROUNDS.

  • Kindle Unlimited

    Eligible Prime members can get three months of unlimited reading for no extra cost with a Kindle Unlimited membership.

    Prime Exclusive Deals of the Day will start from Monday 9th July with one new deal each day until Monday 16th July and Prime members should visit at midday on the 16th of July for full details of deals available during the 36 hour shopping event.


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