Another eBay UK buyer promotion is underway and being trailed widely. The checkout code POSE20 will get you a 20% discount with 23 selected sellers. This coupon was valid from 10:00am BST on 30th July and is useable until 23:59pm on the 2nd August 2018.
Shoppers need to spend more than a tenner to redeem the coupon, the maximum discount is £100, but it can be used twice. You can peruse the full Ts & Cs here. And on that page you can also discover the list of merchants who you are eligible to use the coupon with. It’s not all usual suspects from such a promo with names including: Hotpoint, Kitchenaid, mhstarukltd, Outdoortoy, domu-uk, branded_bedding, rarewaves-outlet, worldofbooks08, lingerieoutletstore, theprinthousechester and Eyesontoes
Looking at this promotion in an unabashed positive light using a merchant perspective, marketing that attracts buyers to eBay to shop is a good thing. This coupon has been widely marketed to eBay shoppers – via email, on the site through promotion and with other activities, including PR (it seems) – and the offer is attractive. And anything that puts eBay front of mind during the school holidays is a good thing.
The real hope with these promos must be that drawing people to eBay UK, either on the website or the app, is the start of a meandering journey that means the coupon is soon forgotten and shoppers end up buying other things they fancy from the wide selection offered by sellers. It does display a certain confidence in the eBay offering, if that is the approach. It’s just speculation but this halo affect does seem like a very possible benefit, even if it isn’t explicitly declared by eBay.
It would also be interesting to get a handle on the terms that merchants are getting for enjoying the benefits 0f being a part of this promotion. So, if you have any details, do leave a comment or you can drop us a note on the QT.