Sending the goods to your shoppers and fulfilling your orders is probably the most time consuming and important activity for an ecommerce merchant. The processes and systems you have in place are critical to your business success, but do you know how well you’re performing and what should you measure?
It’s also most likely one of the biggest sinks of you, and your team’s, time and energy. Getting the goods out and delivered to customers is a daily task that takes precedence over everything else. And that’s why we put together this ebook. We want to encourage you to take a step back and think about your shipping operation and how it can be improved.
And it’s not just your customers who judge you by shipping performance. Increasingly the marketplaces, specifically eBay and Amazon, do too. Your prominence in search and the visibility of your goods will depend on how effective you are at fulfilling your orders quickly and accurately. A poor delivery experience can also be time-consuming and costly to rectify.
But it is our suspicion, and the spur for this ebook, that a great number of diligent and hard-working sellers don’t have a grip on how their shipping operation is performing and how it could be improved.
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That’s the exact point of this new Tamebay eBook we’ve published. We encourage you to measure and learn more about your shipping performance by measuring your KPIs. You exist in an ecommerce world where the demands get ever more great and expectations are much higher than ever before.
The shipping KPIs we examine in this eBook are:
- WISMOs: “Where is my order?” enquiries
- Delivery queries
- Delivery options for shoppers
- Measuring on-time deliveries
- Customer satisfaction with in-flight options
And don’t forget to tell us what you think. Have we missed out a crucial KPI?