Amazon says that SME merchants globally have already made sales during Amazon Prime Day 2018 totally $1bn.
The Amazon Prime ay 2018 event may be over here in the UK – the 36 hours of deals which we wrote about over the course of the event ended at midnight – but they still have some hours to run in the USA (especially over on the West Coast). And even before the full details, and all the cost-cutting deals have expired, Amazon is already talking up what a success the latest Prime Day has been. As they have said this evening:
Prime members are continuing to shop on Prime Day. Since yesterday, small and medium-sized businesses worldwide have exceeded more than $1 billion in sales on Amazon. Customers have been able to take advantage of deals from small and medium-sized businesses such as Tea Forte, One Savvy Life, Stand Steady, and Petcube. Anyone can shop and save this Prime Day by joining Prime or starting a free trial.
But other lines have also been proving successful and Amazon’s own products have obviously been popular with Prime Day buyers. Bestsellers so far include Fire TV Stick with Alexa Voice Remote, Instant Pot 6 Qt 7-in-1 Multi Use and Echo Dot. Others include:
- Toshiba 50-inch 4K Ultra HD Fire TV Edition has sold out, making it the best-selling TV deal in Amazon history, and more TV deals are coming.
- Members are enjoying deep discounts on home security products like Amazon Cloud Cam, Ring and Blink—in fact, the Ring Video Doorbell Pro has already sold out, selling over 4 times as many as last year’s Prime Day deal.
One of the more exciting and useful aspects of Amazon Prime Day is that it can be open to everyday merchants and smaller traders already active and registered on the the marketplace. And whilst eBay may mock the Prime subs level and boast of its own deals, Amazon is certainly doing more to bring SME traders closer to shoppers and get them involved in big promotions.