Etsy launches first ever TV advert in the USA

No primary category set

Crafts marketplace Etsy launched its first ever US-wide TV advert on Tuesday. The 30-second promo aired during the premiere of a new show called “Making It”. That’s an NBC show with Amy Poehler and Nick Offerman. Offerman does the voiceover on the ad.

Ans as the voiceover says, “We all need stuff, but sometimes life calls for something more meaningful.” The advert then considers special moments that can be enhanced by a “human touch” such as weddings and dinner parties before remindind shoppers of what Etsy offers. All the sellers featured are genuine and a 60-second version will be seen on digital channels and through the seller community in the weeks to come

It was developed by Etsy’s internal creative team created with assistance from agencies We Collective and Wax. This isn’t the first TV ad ad from Etsy: they have experimented with it here in the UK in previous years.

We decided to treat this as a love letter to our sellers. We’ll use the ad as an opportunity to talk about the importance of specialty. This is just the beginning of a lot of testing and figuring out ways we can use above-the-line to help support our sellers.
– Linda Kozlowski, COO, Etsy

It’s worth noting that Kozlowski is in charge of all marketing for Etsy and it’s heartening that they are investing and experimenting. It’s positive that this will, perhaps, be the start of a new horizon for Etsy. They are seeking to explore new ways of promoting their marketplace and that’s a good thing.

But, worthy of particular praise, is the focus on merchants and the distinctiveness of produce for sale on the marketplace. It’s exactly the sort of focus that would be extremely welcome from eBay.

(And we’d share the video of the ad if we could find it in an embeddable format so you can see it in this post: but that has proved elusive. Sorry.)

RELATED POSTS..

Activist Elliott Investment takes stake and board seat at Etsy

Activist Elliott Investment takes stake and board seat at Etsy

Etsy payment reserves Etsy sales flatline since pandemic boost

Etsy sales flatline since pandemic boost

Etsy share Christmas selling updates

Etsy share Christmas selling updates

Etsy-Payments

Etsy Payments New International Markets with Payoneer

Etsy payment reserves Etsy sales flatline since pandemic boost

Etsy earnings & payment reserves

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars