eBay has launched a 12-month partnership with Wolverhampton to help small retailers get online, grow the local economy and demonstrate that online and high street retail can successfully coexist. The partnership billed as Retail Revival will run for 12 months and see experts from the marketplace stationed in the city to provide exclusive support to small retailers who want to start up or expand their online presence.
Retailers who are interested in the scheme can find out more here.
Specifically, the help will include:
- Onboarding assistance – one-on-one support to create a personalised eBay shop, including their full inventory.
- Training – Retail Revival sellers will participate in a comprehensive training program that covers eBay selling basics, strategies for getting the most out of eBay’s platform as well as digital skills such as SEO, online advertising and social media marketing.
- Store Subscription – Retail Revival sellers receive a complimentary one-year Premium store subscription, which offers free listings, shipping supplies and other valuable perks.
- Promotional support – the marketplace will highlight and help drive traffic to participating sellers’ eBay stores through a dedicated landing page on eBay.co.uk. eBay will also feature select Retail Revival sellers across its online and social media channels
- Dedicated customer services support – Retail Revival sellers have access to a dedicated customer service team that will provide strategic guidance and troubleshooting support to enable their growth on eBay.
I’m delighted a global brand like eBay has chosen to work with us on an initiative which is the first of its kind in the UK. We value our small retailers that bring so much character to our city centre and we have recognised their achievements through the Wolverhampton Independent Retail Excellence (WIRE) Awards over the last two years.
eBay’s will provide valuable support to city retailers in the wake of a challenging national retail climate affected by changes in consumer behaviour and the economy. It is an exciting programme that will help businesses with their digital marketing and sales skills, giving them a solid platform for sustainable growth. In an increasingly digital world, such skills are ever more important to business success and survival, complementing and boosting in-store, over the counter sales.
– Councillor Roger Lawrence, City of Wolverhampton
This mirrors a similar scheme that eBay has been pursuing in the United States that we’ve written about before.
One Response
This is an issue we have seen in the past where a standard retailer registered their brand and took over and completely re-branded a number of ASINs because they knew the actual brand owner didn’t sell on Amazon and was unlikely to intervene (because all other retailers of the brand couldn’t convince Amazon). It’s a shame that Amazon can’t even go back and check the history of the ASIN to see that it’s been for sale under a different brand for years and years.
Meanwhile, when I try to change products from not having a brand to a private label I genuinely own, they ask for GS1 certificates, manufacturer website proof and whatnot.
Oh well, Amazon took their time dealing with fake reviews, but they did do it in the end, so they may surprise us in a couple of years…