Free delivery more important than cost and convenience

No primary category set

A recent survey by Pepper.com has confirmed what eBay have been telling us for years – British consumers consider free shipping to be one of the most important factors when making a purchase. Shoppers say that free delivery and quality is more important than price and convenience, although of course Amazon Prime aims to encompass all three of the main drivers for consumer purchases.

Pepper.com whose social shopping community includes UK based deal-sharing community HotUKDeals, commissioned the survey of 2003 British consumers (not members of HotUKDeals), which was carried out by Statista in September 2017 covering male and female consumers across different age groups and regions of the UK.

Three quarters said that free delivery is a critical factor, more so than same day delivery, showing that consumers would rather save money than get their products quicker.

Nearly half of consumers said that a big discount is an important factor when making their purchasing decisions but 65% said that the quality of a product also makes a good deal and a product more attractive to buy.

31% of consumers also said that a good price-performance ratio is an important factor for a good deal, showing that consumers would prefer a value for money product rather than something that was of low quality but with a high discount.

A third of shoppers are also more likely to purchase something when the product has been recommended by someone, highlighting the importance of social platforms where consumers find, rate, share and comment on deals to help other shoppers save money on their purchases and provide inspiration on what to buy at the best prices.

Brand reputation, whether that be the manufacturer or retailer, is still important though according to 30% of British consumers. In terms of advertising, 38% of consumers agree that a detailed description and pictures from the retailer helps make a deal more enticing.

“Customers have come to expect discounts on pretty much everything they buy – they are very price aware – including historical pricing. They also want to know why they should purchase a product, its features and quality; and why they should buy it from you: What are your delivery options? Your returns policy? What warranty do you offer? The availability of services such as price comparison and the growth of social shopping mean that the consumer is more informed than ever before and empowered to make better purchasing decisions.”
– Danny Munday, general manager for HotUKDeals

3 Responses

  1. Which means there will probs be one in the UK on Friday. They are running a event in our sector today also…which is supposed to go live later on.

    Massage those weak figures.

  2. It’s like “Speedy Boarding” if everybody does it the only people to gain are the sellers of the service.

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