eBay have started to display Frequently Bought Together items on eBay Mobile. This cross selling promotional marketing offers related items at the point of purchase giving buyers the option of buying additional products in a single transaction.
We’ve seen Frequently Bought Together marketing on Amazon, but hadn’t previously noticed it on eBay Mobile in the UK until it was spotted by Stuart from Urban33.
One thing that sellers may not like is that the promotions can be from multiple sellers. That’s not a problem from a buyer perspective as with the eBay shopping basket multiple items can be purchased in a single transaction. Some sellers will doubtless complain that eBay aren’t promoting items from a single seller, but it’s worth remembering that, especially on mobile, eBay buyers don’t buy from single sellers. That doesn’t help if there’s a problem with one of three items and the buyer decides to return the whole order as they were bought as a set.
On the mobile app, buyers can’t even see eBay shops let alone browse them. Buyers will search eBay for items and hardly notice which seller they are from and on the plus side, just as eBay frequently bought together items show items from other sellers, sometimes you might be the other seller that gets a sale.