Fashion retailers were notified that updates to item specifics on eBay listings would need to be made by November, via a little pop up in the Seller Hub in early October. In a Fashion faux pas, eBay listings will be blocked from renewing and relisting if they’re not updated starting on the 8th of November.
At the time, sellers questioned whether the notice period was a little short, especially considering that no retailer ever makes plans for major changes or updates in Q4 just as Black Friday is about to land and orders hot up for Christmas.
Now that the restriction has landed, sellers are pretty upset as one could have foreseen:
“So this restriction is live today, 8 weeks before Christmas and we have 442 listings that are set to fail on Sunday. We can either get all of those items and relist them manually, or we can leave them unlisted and spend that time listing new stock. Or we can just guess at the answers and hope. All the data is captured in the listing so buyers will be able to tell what the colour and sleeve lengths are. Perhaps I can just pop onto the seller hub and use a handy tool that’s been developed to help sellers identify update the listings. Oh wait — when I go to Seller Hub, I can’t even find the announcement about this in the list.”
– David Brackin, Stuff U Sell via Tamebay comments
Looking back, there are many things that could have been done to make seller’s lives easier. For starters the timing was never going to be good and the current changes which apply in the Women’s Tops & Shirts category are now live.
There are a maximum of 15 Item Specifics that can be used for eBay items and what would really help sellers is to know which are mandatory and which are actually displayed on eBay so that buyers can use to refine their search queries. Changing from “Main Colour” to “Colour” might appear to be a small change, but if it’s blocking your listing from renewing or launching it’s a major issue.
eBay also don’t give any helpful guidance as to the attributes that should be used for a garment and in particular have a highly confusing way of displaying them. We’re publishing another post just on Item Specifics and how confusing they are today.
The biggest failing from eBay is the way that they disseminate the information – they published a PDF. PDFs are not helpful to sellers, they can’t import the information into listing tools, it’s not helpful to try and cross check a PDF when listing, it’s not at all easy to check existing live listing Item Specifics against a PDF.
Why was there no easy to use tool in the new eBay Seller Hub identifying listings which would fail to renew as of today with tips to update the Item Specifics? Why was there not a longer lead time and a warning that live listings which would need updating?
If you are a fashion seller than you have our sympathies. You’re probably much more interested in uploading new stock and preparing for Black Friday than you are knowing that for the next 30 days you’ve got to deal with Good Til Cancelled listings that have failed to renew.
It might be reasonable to say that you had notification from eBay, took the decision rather than edit existing listings it was easier to bury your head in the sand and wait for listings to fail rather than try and fix them ahead of time and that you’ve only got yourself to blame. It might also be reasonable to say that with the lack of tools to identify and fix your listings you had no real choice and eBay could have done a lot more to help you.