Fulham FC is expanding its online footprint by placing a wider product selection on marketplaces.
Although Fulham has a broad customer base, amazingly just 30% of its current merchandise sales take place online. Recognising an opportunity, particularly with international fans, Fulham has begun listing its full catalogue of products on Amazon UK and will soon launch on Amazon US, followed by other channels.
The club has turned to ChannelAdvisor to support this planned marketplace expansion and will use ChannelAdvisor Managed Marketplaces to help optimise and grow its ecommerce sales globally.
Prior to working with ChannelAdvisor, Fulham had a limited catalogue of products available on Amazon UK. Now with its full inventory live on Amazon UK with ChannelAdvisor, Fulham has its sights set on international opportunities and intends to launch on Amazon US soon.
ChannelAdvisor Managed Marketplaces streamlines time-consuming tasks into comprehensive strategies to help increase visibility and sales on Amazon, eBay, Walmart and more. ChannelAdvisor Marketplaces is a multi-channel solution equipping Fulham with technology and expertise to connect with buyers through third-party sales strategies across an extensive marketplace network across the globe.
Fulham FC will now be able to manage its entire multi-channel strategy on one platform, maximising its effort, reach and results. Additionally, ChannelAdvisor’s in-depth analytics will provide a customised sales approach. Following on from a launch on Amazon US, Fulham expects to expand onto additional marketplaces in the new year.
“The ecommerce industry is changing rapidly, and it’s crucial that retail businesses can keep pace. With online marketplaces like Amazon constantly evolving, we wanted to determine not only the right strategy, but also work with the right technology partner to help us rapidly expand on this global channel. ChannelAdvisor has the perfect mix of platform, tools and expertise to support us on our growth journey and their guidance and advice throughout the process have been unparalleled. With ChannelAdvisor Managed Services we have a team of ecommerce professionals guiding our business strategy and industry insights — while leveraging the full power of the ChannelAdvisor platform. We simply couldn’t have achieved that in-house.”
– Sean Davies, Head of Retail and Licensing, Fulham Football Club
Fulham is one of more than 2,800 leading retailers and brands that rely on ChannelAdvisor’s solutions to drive online performance. ChannelAdvisor helps brands and retailers connect with their consumers and open up new international markets. Sitting at the heart of e-commerce for nearly two decades, ChannelAdvisor enables businesses to sell more, fulfill faster and improve customer experiences.
“Fulham is an iconic brand and we are excited to be supporting them in their e-commerce strategy. Marketplaces can be a powerful growth-accelerator for brands around the world, and we look forward to seeing how Fulham attracts new customers and enables their e-commerce sales to grow as a result.”
– Jon Maury, Managing Director, EMEA at ChannelAdvisor
