This week, we caught up with Ed Hanassab of Magicvision, a third-generation family business with a decade-long history and over 40 years of trading in the UK. Magicvision is an offshoot of Hanaco which has expanded its presence in the UK market by establishing direct-to-consumer partnerships with some of the country’s largest retailers including Debenhams, JD Williams, Decathlon, B&Q, The Range, Superdrug, and others. Additionally, Magicvision has more recently teamed up with Deliveroo to provide services in Central London.
Tell us about Magicvision
Magicvision is part of Hanaco Group, which was founded in the UK in 1981 and initially established as key accounts for distribution with major brands such as Samsung, Sony, LG, Panasonic and Maxell . Over the years, the company has diversified its offerings to include a wide range of major brands and has built a strong customer base across the UK. Our headquarters are located in the City Fringe area of London, near Old Street, which is often referred to as London’s version of Silicon Valley and is conveniently located close to the financial district.
We take pride in our diverse product range offered at competitive prices and prioritise providing exceptional customer service, including swift express dispatch—a feature that many of our competition are currently struggling to maintain in the UK.
– Ed Hanassab, Magicvision
Tell us about the brands you work with
Regarding the brands we work with, Magicvision recently partnered with a number of esteemed brands including Bang&Olufsen and British Heritage brand, Roberts Radio, securing prime retail space and anticipating further growth in 2024. We have also enjoyed substantial success with Smeg, and Panasonic over the decades, particularly with their small domestic appliances and health and beauty products.
What are you plans for 2024?
Looking ahead to 2024, Magicvision aims to sustain its growth by adding carefully selected new brands such as Bang & Olufsen, Sharp, AKG and more, ensuring our customers have access to the latest technology at the most competitive prices.
Visit our product selection at www.magicvision.uk or explore our showroom located on London’s renowned City Road, just a short walk from Old Street underground station.
– Ed Hanassab, Magicvision
