In just a year Amazon Australia has grown from nothing to a marketplace boasting 10,000 Australian sellers, 100,000,000 products, and almost 90% of Australians having access to free two-day delivery on local products as soon as they sign up to Prime. The Amazon Australia Timeline reveals key steps the marketplace has taken to infiltrate Australian culture with a key step being the launch of Amazon business selling and Amazon Prime.
Australia is an attractive destination for UK sellers due to common language and a close cultural relationship. With the added advantage that out of season products in the UK are in season in Australia, Amazon Australia has grown to be a marketplace that shouldn’t be ignored. Currently attracting about 1/5th of the traffic of eBay Australia, the marketplace is still in it’s infancy but with the explosive growth Amazon has shown in other territories around the world it’s safe to say that eBay have a challenge on their hands and merchants should be embracing both marketplaces to maximise on sales.
Amazon Australia Timeline
05/12/17 Amazon Launches its Retail Offering in Australia
27/02/18 Fulfilment by Amazon Launches for Australian Businesses
03/05/18 Amazon announces a fulfilment centre in South West Sydney
19/06/18 Amazon Launches Prime in Australia
03/07/18 1st Amazon Prime Day 2018 in Australia announced
18/07/18 Prime Day biggest Day of Sales for Amazon.com.au since Launch
15/08/18 New Sydney fulfilment centre opens its doors
17/10/18 Amazon Australia Expands into Pantry Food and Drinks
17/10/18 Amazon announces sponsorship of the Invictus Games Sydney 2018
04/12/18 Selection on Amazon grows to almost 100 million products across 29 categories
04/12/18 Almost 10,000 Australian sellers trading on Amazon.com.au