Amazon introduces Belei their first private-label skin care line

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Amazon have introduced yesterday Belei their first private-label skincare line to offer shoppers solutions for various skin types. All Belei products are eligible for free shipping, including unlimited free two-day shipping with Amazon Prime, and come with Amazon Satisfaction Guarantee.

The new collection has 12 different items including everything from retinol moisturizer to vitamin C serums. It focuses to help shoppers address common skin care concerns like acne, the appearance of fine lines and wrinkles, dark spots, dehydration and dullness. The skin-care products are free of parabens, phthalates, sulfates and fragrance and are not tested on animals. Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable.

Our goal is to help customers spend less time and money searching for the right skin care solutions. We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”
– Kara Trousdale, head of beauty for private brands on Amazon.com

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