eBay have opened up their risk-free advertising tool – eBay Promote your listings – to all Above Standard and Top Rated eBay sellers. Previously, eBay Promoted Listings were only available to sellers with a Shop subscription.
What can you expect from eBay Promoted Listings
Using Promote your listings, you can promote your items to appear in some of the most prominent locations across eBay. eBay say that your items could see a boost in visibility across eBay by up to 40%. In an independent scientific test of eBay Promoted Listings, Tamebay reader David Brackin realised a statistically significant uplift in sell-through rate with an average uplift of 27%.
How do eBay Promoted Listings work?
eBay have told us that having a good quality of listing in the first place is key for Promoted listings visibility. It’s not possible to just ‘buy your way to the top’ with a high ad rate, as they are looking closely at item quality/history when deciding which listings to promote. A higher ad rate gives you a better chance of winning visibility, but the algorithm looks at far more than just the ad rate. eBay also won’t allow below standard sellers to use eBay Promoted Listings – if you are under-performing according to eBay’s standards then you can’t buy your way to visibility.
There are over 50 individual places where eBay display Promoted Listings, so it’s not just about getting visibility at the top of a Best Match search page.
Why you should start using eBay Promote your listings?
You only pay when you sell – it’s a Cost per Acquisition model so you only pay a fee if a buyer purchases your item. If you are eBay Anchor or Featured shop subscribers, don’t forget that you have a monthly credit which you can use against Promoted Listings.
Choose which listings to promote and how much you pay to promote them
Quick and easy set up
No creative work required
Improve the long-term performance of a listing
What you should do to start using eBay Promote your listings?
Promote good quality listings
Listings should be really well optimised and have a decent sales history. Focus on best sellers, new listings and seasonal items. We also recommend listings for promotion if they have high potential to perform well; keep an eye out for these when launching a campaign.
Set a competitive ad rate
The higher your ad rate, the better your chance of gaining visibility. You can see the trending ad rate set by other sellers in your category when launching a campaign.
Experiment and review
Try adjusting your ad rate and promoting different listings; analyse your performance periodically to get better results.