Amazon Counter launches click & collect in 100 US locations

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Amazon.com today announced the US launch of Amazon Counter which will see US shoppers click and collecting in more than a hundred Rite Aid stores across the country.

The move will see FBA or Seller Fulfiled Prime qualified merchants offering their shoppers a convenience of collecting their products at their nearest Rite Aid store. The service is available for the tens of millions of items sold by merchants on Amazon.com. Merchants can also offer shoppers a range of delivery options including same-day, one-day, two-day and standard shipping.

Amazon say that this year will see the service expanding to 1,500 Rite Aid locations. It will stretch to include locations from Oyster Bay, NY to Chula Vista, California. Amazon say that they’re “actively” looking to bring additional partners onboard, including small to midsize businesses and other large chains.

Amazon Counter originally launched in the UK with NEXT and in Italy with Giunti Al Punto Librerie, Fermopoint and SisalPay stores. Amazon say that the service has been positively received, driving strong customer engagement and additional foot traffic for partners.

How does it work?

After shopping on Amazon.com, customers proceed to checkout and select one of the Counter pickup points available in their zip code as their delivery location.

As soon as their package arrives at the store, customers receive an e-mail notification with a unique barcode as well as a reminder of the address and the business hours of their selected store.

At the store, customers provide the barcode to store staff, who will scan it, retrieve the package, and hand it to the customer. Customers have 14 days to collect their package.

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