eBay and Paytm Mall have announced the joined effort to make eBay inventory accessible to tens of millions of Paytm Mall active shoppers in India.
eBay’s investment in the Paytm Mall and 5.5% ownership creates a new relationship between the two companies to support eBay sellers reach new customers in the rapidly growing market.
The move will see eBay sourcing “millions of products” from eBay merchants globally to display on the Paytm Mall shopping platform. In the coming weeks, Paytm Mall buyers will be exposed to a significant selection of global inventory that would normally be out of reach locally.
In the months since launching eBay.in in early January, eBay have turned their attention to enabling India’s small and medium-sized businesses to sell their products to eBay’s 182 million customers around the world.
What is Paytm Mall?
Paytm Mall is part of India’s largest digital ecosystem, Paytm, which has over 450 million registered customers, over 130 million active users and over 12 million registered merchants.
Paytm Mall makes international purchases frictionless for customers in the Paytm ecosystem. Through technology and strategic partnerships, Paytm Mall has been able to overcome the challenges that cross-border trade presents, such as high delivery costs, returns and long timelines, while ensuring that regulatory requirements are met, including the payment of customs duties.
“We are deeply committed to India and believe there are huge growth potential and significant opportunity in this dynamic market. This new relationship will accelerate our cross-border trade efforts in a rapidly growing market, providing hundreds of millions of Paytm and Paytm Mall customers with access to eBay’s unparalleled selection of goods.”
– Jooman Park, eBay senior vice president, APAC.