Zalando are continually onboarding sustainable brands in their efforts to embrace eco-friendly retailing.
The platform is now boasting environmentally-led fashion assortiment of 15,000 items from more than 240 brands to attract ‘green’ consumers.
The assortment stretches across all categories from premium brands like Mother of Pearl and Filippa K, to footwear with Veja, outdoor brands like Patagonia, denim by Nudie Jeans, and Eco Fair Fashion for women and men by ARMEDANGELS.
Zalando say the assortiment will be diversified with sustainable clothing by Spanish label, Ecoalf, denim by Dutch label, Mud Jeans, activewear from Girlfriend Collective or stockings by Swedish label, Swe-s.
Zalando attributes the sustainable move to dual factors. First, their mission in reducing the environmental footprint. Second, increased consumers demand for sustainable products. The growth of searches for “organic,” or “fairtrade” on Zalando serves as proof.
However, Zalando say the challenge is that customers face is “knowing what sustainability means, and how to find products according to their social and environmental values.” Zalando say they aim to play a part in changing this.
Zalando flag items with more sustainable materials or certificates in the fashion store with a sustainability flag. They first tested this flag in 2017 in order for customers to easily find products by brands that use more sustainable materials or practices. In 2018, Zalando rolled it out to all of our 17 markets.
